Common Video Ad Durations Used Today![]() Written by Roy
Jan 3, 2023 • 3 min read
![]() The duration of a video ad may vary based on the specific requirements set by the publisher and the targeted audience. There are no strict guidelines for the duration of a video ad, though the industry naturally came up with video lengths that are commonly used today for a variety of reasons. Here are the 4 common durations for video ads in 2024:
Which duration to choose depends on multiple factors, including the format of the ad, the attention span of the intended audience, the guidelines and limits set by the publisher and the platform on which the ad will be displayed. For the latter, think about the difference between a 30 second pre-roll ad on a mobile phone and a 30 second ad break during a full movie streamed over the internet. How to detect the video duration?Here are the 3 ways to detect the video's duration:
ConclusionThe duration of a video ad varies depending on the requirements and limits of the publisher, the ad's goal, the user's attention span and the type of plaform on which the ad is shown. Online tools and APIs can detect the durations of thousands of video ads in batch, reducing QA time and human error. •••
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