Online LUFS Meter

Upload your video ad to check and analyze the audio loudness.

Check 24+ ad quality tests for ad performance — validate against IAB video ad guidelines

Go ahead, just

drop your ad !

HTML5 Zip

Ad Tag

VAST

Video

Image

Audio

smart_display settings_system_daydream panorama

Drop your video ads here

MP4, WebM, MOV, AVI, MPG, 3GP

Validate against:

Ad Spec: IAB Ad Guidelines

arrow_drop_down

Audio Loudness (LUFS)

Loudness Units Full Scale (LUFS) is a standard measure of perceived audio loudness. Ensuring loudness consistency is critical for user experience across different platforms and ads. It's measured in LUFS, where -23 is a commonly accepted value for TV commercials. Some platforms may allow -14 LUFS to grab attention.

Why do we test it?

Excessive loudness can irritate users, while audio that is too quiet may go unnoticed. The loudness test ensures that the ad's audio stays within acceptable loudness levels, preventing potential rejection from ad networks that enforce loudness standards. This helps to maintain consistency, ensuring your ad sounds professional and isn't disruptive to users.